Competitive Intelligence or Industrial Espionage?
Leonard Fuld ... "Look at a company like Unilever – they employ thousands of scientists. We did an analysis of the patents that Unilever has issued and discovered that a handful of scientists may be the prime drivers of research in a certain area of Unilever. We did a scan to update some material and came across one of these scientists, who was looking to employ a Ph.D fellow in the lab. Through the ad listing itself, you begin to learn what this particular scientist is working on. This is the power of the Net. It allows you to peek into a company's activities through many other doors that you wouldn't have gotten access to before."
Is this the backdoor into a companys operations? I think so. It is so difficultly easy nowadays to get the most important competitive intelligence fromthe most ignored sources. Job postings, request for proposals, white papers, public research and seminars! This is very interesting especially with the bruhaha over analysis and intelligence. SAP for example can not only consolidate but streamline the business processes andd critical paths but also expose key areas of operations useful to competitors. All I need to do is either attend a conference or telephone the company pretending to be a student conducting a survey and I can easily walk into all the information I need. Customer service...beware!
Consider outsourcing, everytime I speak with an indian when i have problems with microsoft office applications, I let him know I'm calling from New York City of Connecticut and as soon as he knows an American is on the phone, he tries to satistfy me at all costs! The other day I was able to get 4 different registration codes from 2 service reps (outsourced indians) for just one copy of my software product. not because I needed it but just testing the system and understanding critical path analysis of these sort of operation...beware software bootleggers and pirates!
watch out for the concurrent part of this series.
more to come,
Alani O. Kuye
Competitive Business Intelligence Analyst
Phantom Data systems
Is this the backdoor into a companys operations? I think so. It is so difficultly easy nowadays to get the most important competitive intelligence fromthe most ignored sources. Job postings, request for proposals, white papers, public research and seminars! This is very interesting especially with the bruhaha over analysis and intelligence. SAP for example can not only consolidate but streamline the business processes andd critical paths but also expose key areas of operations useful to competitors. All I need to do is either attend a conference or telephone the company pretending to be a student conducting a survey and I can easily walk into all the information I need. Customer service...beware!
Consider outsourcing, everytime I speak with an indian when i have problems with microsoft office applications, I let him know I'm calling from New York City of Connecticut and as soon as he knows an American is on the phone, he tries to satistfy me at all costs! The other day I was able to get 4 different registration codes from 2 service reps (outsourced indians) for just one copy of my software product. not because I needed it but just testing the system and understanding critical path analysis of these sort of operation...beware software bootleggers and pirates!
watch out for the concurrent part of this series.
more to come,
Alani O. Kuye
Competitive Business Intelligence Analyst
Phantom Data systems
posted by Alani @ 9:29 PM
2 comments
2 Comments:
You are obviously an expert on this. Are you a consultant of affilliated with a company?
I'm with Phantom Data Systems
Data Storage and Disaster Recovery Systems.
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